Score Your CTV Vendor Before You Sign

The 15-point field guide multi-location operators use to tell a real streaming TV partner from a media buy with a logo on it.

• 3 categories, 5 questions each — multi-location discipline, inventory-to-ads speed, CFO-grade reporting
• The exact questions to ask on the discovery call, in the technical scoping meeting, and in the room with finance
• What separates a partner from a vendor — in writing, not in theory